Crafting Human-Centered Digital Experiences
LJ Norman | UX'er
Welcome to my journey of design, innovation, and sustainability. Discover how my passion for creating user-centered solutions can help bridge the gap between technology and the environment.
My Journey
Key milestones in my career and education, showcasing my progression from banking to UX design.
2000
Career in Banking
Began my professional journey as a Loan Officer, where I first encountered the power of design in marketing campaigns.
2010
Discovery of Permaculture
While attending Great Basin College, I discovered permaculture, blending sustainable design principles with my passion for human-centered solutions.
2015
Return to Washington State
Joined the Old Cannery in Sumner, WA as an IT Specialist and Web Designer, while continuing to freelance and refine my skills.
2020
Educational Advancement
Master of Science in User-Centered Design from Brandeis University. Bachelor of Arts in Communication with a Minor in Innovation and Design from the University of Washington Tacoma.
About Me
I am, above all, a proud father of two incredible young women who, along with their mother, are the light of my life.
My journey as a UX product designer began in the early 2000s while leading successful marketing campaigns as a Loan Officer. This ignited my passion for creating human-centered solutions, a passion that grew as I navigated various career pivots and life changes.
2010, I discovered permaculture, sparking a lasting interest in sustainable design. After earning my associate degree in computer technologies with a web emphasis, I launched my freelancing career. Over the years, I’ve worked with many clients, from the Elko County Association of Realtors to small businesses like restaurants, bars, a tactical supply store, and even a house-plant retailer. My freelance work continued even at the Old Cannery in Sumner, WA, where I served as an IT Specialist and Web Designer.
In the face of the pandemic, I seized the opportunity to deepen my knowledge, earning a certificate in Java and Cloud Computing and later completing my Bachelor of Arts in Communication with a Minor in Innovation and Design from the University of Washington Tacoma.
I am pursuing a Master of Science in User-Centered Design at Brandeis University, set to graduate in December 2024. My work today focuses on creating sustainable, human-centered solutions, from smart beehive systems in agriculture to designing digital experiences prioritizing accessibility and innovation.
I’ve embraced resilience, creativity, and a relentless desire to learn throughout my career. I’m driven by a mission to make technology more intuitive and sustainable, always with the user—and the environment—in mind.
What Clients Say
LJ’s ability to blend user-centered design with sustainability is unparalleled. Our project exceeded all expectations.
Jane Doe, CEO of GreenTech Solutions
Working with LJ was a transformative experience. His insights and dedication brought our vision to life.
John Smith, Founder of EcoLiving
LJ’s expertise in UX design helped us streamline our processes and improve customer satisfaction significantly.
Emily Johnson, Head of Product at CleanFuture
Let's Collaborate and Innovate Together
Are you looking for a seasoned UX product designer to bring your vision to life? Whether you’re interested in collaboration, freelance opportunities, or seeking mentorship, I’m here to help. Let’s create user-centered, sustainable solutions that make a difference. Reach out today and let’s start a conversation!